Work

Selected projects.

Anonymized for client confidentiality. Every number comes straight out of Search Console or Analytics.

Case studies

01Home Services·Local SEO + GBP·4 months to meaningful lift

HVAC Company

Challenge

Invisible in local search. No Google Business Profile optimization, inconsistent NAP citations, zero Map Pack rankings for high-intent terms.

Approach

Rebuilt GBP (photos, weekly posts, service categories), normalized 50+ citations, shipped location + service landing pages, kicked off a review-request flow.

Results

Organic traffic

250/mo

1,847/mo

+638%

Map Pack

Unranked

Top 3 / 12 terms

New

Monthly leads

8

47

+487%

Avg. position

28

3.2

+87%

“Went from 1–2 weekly calls to 10–15. Had to hire two more techs to keep up.”
02Professional Services·Technical SEO + content·6 months to competitive rankings

Law Firm (multi-office)

Challenge

Slow site, mobile issues, thin practice-area pages. Competing for saturated legal keywords with no structural advantage.

Approach

Full technical pass (Core Web Vitals, mobile, schema), rewrote practice-area content around real client questions, built legitimate directory + association backlinks.

Results

Organic traffic

580/mo

4,230/mo

+629%

Top-10 rankings

12 kw

187 kw

+1,458%

Form submits

6/mo

38/mo

+533%

Load time

4.8s

1.2s

-75%

“Lead quality changed. People find us researching their issue now, instead of price-shopping.”
03E-Commerce·Technical + content + rich results·9 months into a competitive national market

Specialty retail

Challenge

Good product, no discovery. Against national brands with large SEO budgets. Product pages had no copy and no schema.

Approach

Rewrote product copy with semantic targeting, added product/review schema, built category hubs + buying guides, ran a focused link-building push on legitimate publications.

Results

Organic revenue

$8.4K/mo

$68.2K/mo

+712%

Top-10 product pages

3

142

+4,633%

Organic sessions

1,240/mo

11,850/mo

+856%

Conversion rate

1.2%

2.8%

+133%

“Organic now outperforms our paid spend on ROI. Biggest marketing shift we’ve made.”
04Restaurant·Local SEO, small market·2 months to Map Pack

Family restaurant

Challenge

New restaurant with zero online footprint in a saturated local dining market.

Approach

GBP from scratch, menu + dish-specific landing pages, review generation, local-guide content for the surrounding city.

Results

GBP views

0

8,200/mo

New

Direction requests

0

340/mo

New

Phone calls

12/mo

156/mo

+1,200%

Reservations

8/wk

52/wk

+550%

“Top-rated restaurant in town on Google within the year. Weekends book out.”

Method

The playbook isn’t magic.

  1. Competitive auditRead the SERP before writing a single recommendation.
  2. Technical foundationsCrawl, render, index, performance. Fix before build.
  3. Semantic contentEntity-saturated, hub-spoke structure, written for the reader and the retrieval model.
  4. AuthorityLegitimate citations and links. No reciprocal schemes, no PBNs.
  5. IterateWeekly rank checks, monthly strategy review, quarterly scope revisits.

Rankings don’t matter if traffic doesn’t come. Traffic doesn’t matter if it doesn’t convert. Every project I take on is scoped to business outcomes, not vanity numbers.

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